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Gerry Weber opens flagship with interactive fitting room
German womenswear brand has reopened its Hamburg store with latest technological innovations.

By Isabella Griffiths

8 September 2016

German womenswear brand Gerry Weber has reopened its flagship store in Hamburg, Germany after a six-week refurbishment, unveiling a new interactive fitting room.
 
The store on the city’s Jungfernstieg boulevard features the first interactive fitting room from US based Oak Labs in Europe, combining innovation and a personalised shopping experience. The mirror uses RFID technology to detect the number of items in the room and shows product information, including the product image, colour and size variations available and recommended products on the mirror. Customers can send a help request for other sizes and colours to a sales associate’s mobile device. At the same time, she can view additional recommended products, colours and combinations. Another touch function allows the light to be adjusted to showcase important moods and moments for the shopper: “Street-Style”, “Candlelight Dinner” and “Dress-Up”. 
 
The Gerry Weber brands are presented on two floors offering approximately 730 sqm of gross sales space. Taifun, Taifun separates, Gerry Weber Casual, Gerry Weber Edition and the accessories collection are available on the 400 sqm ground floor, while Gerry Weber Collection and Samoon can be found on the 330 sqm top floor. The store design is characterised by bright colours as well as clarity and lightness. A generous lounge area with plenty of seating creates a relaxed atmosphere. Free Wifi has also been introduced, a service that will be rolled out to 30 of the brand’s top stores to meet the demands of the modern consumer. 
 
“We want to offer our customers a special and sustainable shopping experience. The redesigned flagship store provides just the right framework for individualised customer advice at a personal level. The clear and up-to-date style makes the redesigned Hamburg flagship store a beacon which combines modern brand presentation and an emotional setting in a holistic manner,” says Karsten Oberheide, managing director of Gerry Weber Retail.


 
 
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