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Fashion social commerce platform launches to market
Trendy.guru connects consumers directly with designers and sellers on single marketplace.

By Isabella Griffiths

12 September 2016

A new fashion social commerce platform, Trendy, has launched to market, which is set to connect consumers directly with designers and sellers through the influencers and social channels they follow. 
 
The site, www.trendy.guru, facilitates direct purchases from peer recommendations and social channels with a simple two click system. Designers, bloggers and fashion influencers will receive between 5 per cent to 7 per cent commission rate, up to £300 credits to purchase as well as gifting from sellers, allowing fashion influencers to monetise their following, while exposing brands and designers directly to a wider, targeted audience. 
 
“In the UK, social media still only accounts for a small share of total retail sales, but its impact on people's shopping and buying activity is rising fast. We can look to the US for things to come,” explains Juan Cruz Aliaga, Trendy’s founder. “Last year in the US the top 500 retailers earned $3.3billion through social commerce, up by 26 per cent on the previous year. The time is right for social commerce in the UK and Trendy offers designers, sellers and influencers a simple, safe and cost-effective solution to engage in social commerce,” he adds. 


 
 
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