About us  |  Contact  |  Twitter  |  Facebook  |  Pinterest  |  Instagram


 
News
 

YR Store to make residency at Topshop Fifth Avenue
The UK print fashion brand will make its American debut at Topshop’s flagship store next week. 

By Rebecca Jackson

1 July 2015

The print fashion brand will bring its live digital garment printing process to New York for a commissioned 12-week residency at Topshop’s New York flagship store.
 
Utilising large scale digital printers with specialist inks and heat presses installed on the shop floor, YR Store’s print process will allow customers at Topshop’s Fifth Avenue store to create and curate high-quality garments instantly. The prints are available on a range of garments including fitted leggings, T-shirts and crop tops.
 
Since YR Store’s launch in 2013, the label has joined forces with a number of brands and retailers including Nike, Selfridges, Liberty of London and Bape, though this is the first time it will appear live to the American market.
 
YR Store founder, Tim Williams, says, “We’re really excited to take YR Store to New York for the first time, especially to Topshop’s flagship on Fifth Avenue. We’ve seen a great deal of success with YR Store at key retail locations around the UK and Europe, including a long-standing partnership with Topshop and Topman Oxford Circus in London – now we’re looking forward to seeing New Yorkers get creative.”


 
 
MOST POPULAR
 
Newsletter
 
Sign up now to receive the WWB e-newsletter, packed with industry news and features.
Captcha
 Security code
 

Related Stories
Happy Socks to open London flagship
Happy Socks to open London flagship

The Swedish accessories brand’s store will open in Seven Dials on 3 December.

Subscribe to WWB
 

Get the inside story on the womenswear trade as well as saving a massive 40%.

Get the inside story on the womenswear trade as well as saving a massive 40%.
 
Subscribe Now
Advertise with WWB
 

Advertising in WWB reaches the buyers that matter and gets real results. Please contact Michele Ali on +44 (0)1484 848337 now to book your advert.

Advertising in WWB reaches the buyers that matter and gets real results. Please contact Michele Ali on +44 (0)1484 848337 now to book your advert.
 
Download media pack
WWB May Issue 264
 

Read the latest issue of WWB online now.

Read the latest issue of WWB online now.
 
Read the latest issue online