The Outnet launches exclusive digital content series
The luxury e-tailer is unveiling relaunched editorial section What to Wear.
By Isabella Griffiths
10 April 2017
Luxury e-tailer Theoutnet.com will unveil a refreshed editorial section dedicated to stories that celebrate style as self-expression.
What to Wear, an on-site content hub originally started as Dress Me, which was strictly limited to occasion dressing, has been developed to include everything from dedicated seasonal boutiques for Denim, Activewear, Names to Know, Wedding and Essentials, to trend masterclasses showcasing editorial features, curated product lists and The Outnet’s fashion shoots. What to Wear will also house three brand new series that include influencer content and videos.
Kicking things off is Speed Dial, a video series based on the premise that everyone has that friend they look to for expertise and advice on a specific topic – their personal guru. The Outnet will be Speed Dialing global influencers on a monthly basis for their best tips on a range of specific lifestyle-related topics. The first episode will star stylist, casting director and street style star Natalie Joos.
Cheat The Week will launch with California-born Justine Lee, fashion director of Hong Kong Tatler. This series presents a playful Q&A that asks participants to answer a range of quirky yet relatable questions in their own unique, visual way. Justine Lee will be followed by Kelly Framel, the Miami- and New York-based founder of Kizmet.World and The Glamourai, and the influential French journalist and contributor to Madame Figaro, Peggy Frey.
Dropped Pins will be the third series to be rolled out, and will see global influencers talking through their favourite neighbourhood spots on video.
“Curation sits at the heart of what we do at The Outnet – it’s part of our DNA and is what sets us apart from the rest. We know that our customers are engaged by content, not just in relation to style and fashion, but in all areas of her life. We are excited to encompass not just fashion stories, but also things such as travel, design, art and food – topics that we know are of interest to our customer. The refreshed section will create the perfect source of inspiration for all her dressing needs.” Says Andres Sosa, EVP for sales, marketing & creative at The Outnet.
He continues: “We have chosen global influencers who are renowned in their field – but more importantly, that our customer will relate to as real women and be keen to learn about. Each individual has been chosen as a natural extension of The Outnet’s personality and brand values – someone who will allow us to continue to bring the brand to life and celebrate style as a form of self-expression.”
The new content hub will have an increased presence on The Outnet and will be visible across all of the brand’s marketing channels, including email and social media.
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