Stefanel to roll out franchise stores
The Italian brand is offering retailers different expansion opportunities in targeted UK push.
By Isabella Griffiths
15 February 2017
Italian premium womenswear label Stefanel and its UK distribution agency Love Brands are set to roll out a cluster of franchise stores across the UK and Ireland in a major expansion drive.
Partner retailers will have the option to work either with the classic franchise model or on a consignment affiliation, with strategic support in all business areas such as location, buying, shop-fit, visual merchandising, marketing, staff recruitment / training and marketing, as well as preferential mark-ups and financial projections calculated for their region.
London-based agency Love Brands has teamed up with franchise consultant Peter Danby to assist in recruiting potential franchisees, as well as John Lane of London-based Tienda retail property advisors, aiding in the search for ideal town and city locations. The strategic approach of ‘city mapping’ will see clusters of stores established in key regions where the ABC1 35+ demographic performs most strongly. Potential targeted locations include Harrogate, Windsor, Edinburgh, York, Dublin, Cheltenham, Oxford, Norwich, Chester and Bath.
“We are interested in talking to experienced retailers or investors who appreciate Stefanel’s mid to premium market positioning and the appeal of a world renowned quality Italian fashion brand to the discerning shopper. For example, it could be an opportunity for a well located multi-label boutique to leverage the power of a global brand or to tap into the expert property search services on offer,” says Hugo Deane, co-founder of Love Brands.
Established in 1959 in Treviso, near Venice, Italy, Stefanel is a global brand with over 400 stores worldwide. With its clean aesthetic, Stefanel is positioned in the mid to premium sector, serving as a seamless bridge for many higher end boutiques or department stores carrying aspirational collections such as Marc Cain and Sandro.
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