Revenue increase for Toast
The brand reports 17 per cent growth for the year until January.
By Isabella Griffiths
12 April 2017
British lifestyle brand Toast has reported a 17 per cent increase in full year revenue to the end of January. Growth was boosted by the a/w 16 collection and continuity product, which saw an 81 per cent increase in full-price sales versus the prior year.
Dresses and knitwear were the best-selling items, with trousers becoming a substantially bigger contributor to the sales mix.
Growth was positive across all channels over the full year, with e-commerce lifting 20 per cent and retail 14 per cent and full-price sales replacing markdown. A new store was opened in Cambridge during August, bringing the total number of standalone stores to 12 nationwide.
The company has attributed the improvement in performance to an increase in demand and higher average order value. “Our full year results are very strong despite challenging UK trading conditions. Revenue has increased against last year as we have refined our product range to create a collection that is increasingly appealing to our growing customer base,” says CEO Suzie de Rohan Willner.
The brand is planning to drive further growth across all channels in 2017 with a particular focus on mobile.
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