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Poorboy Boutique joins the Fruit Market
The vintage fashion brand is taking a 1000 sqft space at Hull’s “urban village”.

By Isabella Griffiths

15 March 2017

Vintage fashion brand Poorboy Boutique is to take a 1000 sq ft store space located in the Fruit Market, Hull, later this month.  It will be the first retailer to launch on Humber Street within the £80m rejuvenation project led by Wykeland Beal as part of Hull’s year as UK City of Culture in 2017. 
 
Poorboy Boutique specialises in classic clothing from brands such as Barbour, Burberry, Adidas, Levi’s and Tommy Hilfiger, as well as stocking a range of unique, remastered pieces.  Pre-loved and unwanted garments are collected from all over the world and transformed into modern, one of a kind items of clothing.  With an established international customer base, the online store attracts customers from Russia, Japan and the United States. 
 
“This is the perfect time for us to invest in the Fruit Market.  It is a super cool area with its own unique identity.  Every building in Humber Street has its own history and story to tell – just like our clothes,” says Riccardo Seaton, co-owner at Poorboy Boutique. 
 
Poorboy Boutique is expected to be the first of a number of retail lettings to be announced by Wykeland Beal in the near future, and joins other new ventures in the Fruit Market including restaurants, chocolatiers and galleries. 
 
The regeneration of the Fruit Market as Hull’s first “urban village” includes new and refurbished commercial, retail and leisure space centred on Humber Street. The commercial units will be complemented by a development of 101 new mews-style homes around private courtyards, due to start construction by the summer.
 
In addition, work will begin this summer on four new three-storey buildings on the north side of Humber Street. The new buildings, which will complement and complete the street scene, will feature retail on the ground floors with apartments situated on the first and second floors.


 
 
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