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K-Way opens first UK store in Covent Garden
The rainwear brand launches a high-tech flagship in London.

By Isabella Griffiths

15 May 2017

Italian rainwear brand K-Way has opened its first Plug@sell store in the UK, located at 4 Henrietta Street, Covent Garden, London. The 140 square meter hi-tech and cash register-free store offers customers the ability to pay for their purchases anywhere in the store, in real time, without having to wait or queue, thanks to the implementation of tablets throughout the store. 
 
Plasma, digital factotums and iPads – strategically placed in sales areas and shop windows – allow customers and staff to locate every item, view price, sizes, colours and materials, obtain all the info on the K-Way products in store, and receive updated information on promotions, discounts and news.
 
The technology also regards single products, with every K-Way item featuring a unique number and QR code that may be scanned with a smartphone. The QR code links to basiclabels.net, to obtain all the information on production, traceability and authenticity of K-Way products and gives a “digital footprint” that works like an ID card and that can also be viewed more traditionally by entering the unique number on the BasicLabels homepage.
 
The store stocks the brand’s women’s, men’s and kid’s ranges across the following collections: Le Vrai, Premier, R&D, K-way Leather and Re-Make, plus a luggage collection and a selection of polo’s as well as a beach collection.


 
 
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