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Decoded Fashion adds live pitch sessions
‘The Frow’ connects brands with latest creative start-ups to drive innovation.

By Isabella Griffiths

25 April 2017

Decoded Fashion, the global fashion tech events series, has announced that it will be introducing ‘The Frow’ to its London Summit agenda, which takes place 16 to 17 May. The live pitch sessions will showcase the latest start-ups on the scene, looking to change the face of fashion, retail and beauty.
 
Throughout Decoded Fashion London, a number of startups will pitch their innovative tech solutions to a panel of FROW judges and the Decoded Fashion audience. Named judges include: Henry Holland, House of Holland; Olly Rzysko, head of digital communications, Primark; Andriana Gavrilovic, senior global brand manager, YOOX Net-A-Porter and Fiona Gandy, performance marketing strategist, YOOX Net-A-Porter. Four start-ups will be selected to take to the main stage and given eight minutes to pitch their idea.
 
For two days, Decoded Fashion will bring together the innovators, creative thinkers and influencers shaping the fashion and tech industry. Gathering at the IET London, attendees will be joined by a host of high profile brand speakers from the likes of ASOS, AllSaints, Reebok, Net-A-Porter, Amazon Fashion Europe, Matchesfashion.com, Anya Hindmarch and many more.
 
In addition to The FROW, the Summit will lay on a selection of keynotes, panel discussions, start-up stories, networking opportunities, as well as the #DFPOWERHOUR – a section of the agenda that looks to break down the industry’s most promising tech firms into three short presentations. 
 
For 2017, the event will also be opened up to the beauty industry, with the inaugural Decoded Beauty Summit featuring alongside Decoded Fashion on the second day.


 
 
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