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Chic Shanghai inspires and innovates
The Chinese trade fair attracted more than 108k visitors at its recent edition. 

By Isabella Griffiths

13 April 2017

Chinese trade exhibition Chic Shanghai attracted a total of 108 164 visitors from 70 regions and nations, with over 1200 exhibitors having showcased their latest ranges at the show, which covered over 107 200 sqm at the city’s National Exhibition and Convention Centre. Among the visitors were leading international department stores and shopping malls, including many European stores which have expanded to China, such as House of Fraser or the Greek Folli Follie Group, as well as an increasing number of multi-brand and concept stores.
 
Chen Dapeng, head of Chic and president of China National Garment Association says: “Prime importance in the fashion and textile industry is given to technical developments, also in view of increasing labour costs. New designs increase demand and incite desire; fashion enriches cultural diversity. A special demand is given to ecological fashion with high fashion level.” 
 
Most of the trade visitors used their attendance at the fair to look for new ideas and fresh impulses. The retail market in China is still growing. In 2016 the market noted an increase of 6,8 per cent in bricks and mortar trade and 18,6 per cent in online shopping compared to the year before. For 2017 a growth of 10 per cent is projected. 
 
International pavilions were once again a big feature at the show, with France, Italy, Germany, Hong Kong, South Korea, Great Britain, Greece, Denmark, Spain, Australia, Canada, Brazil, Peru, Japan or India having been represented. 
 
The next edition of Chic Shanghai takes place 11 to 13 October. 


 
 
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