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Average wedding guest spends over £100 on outfit
Latest research sheds light on how much consumers splash out on glamorous attire for special occasions.

By Isabella Griffiths

15 May 2017

New research from market analyst Mintel reveals that the average wedding guest spends over £100 on glamorous attire for special occasions. Of those who have bought a new outfit for a wedding in the last three years, the average consumer spend was £101, rising to £104 amongst male guests. 
 
Outfits aren’t the only item that guests are splurging on, with gift-givers spending £76 on average on wedding presents. Guests who spend on travel to and from the event see costs average at £63, while for those forced to book accommodation nearby, expenditure averages at £61. The day itself can also prove pricey, with guests who buy drinks at a wedding spending £31 on average. In addition spend on other miscellaneous costs, such as extra food and drink on the day, tallies up to £30. 
 
However, it isn’t just the big day which is likely to hit guests’ purses hard. Indeed, the average stag and hen party sets attendees back £164, with spending proving much the same between stags £163 and hens £165.
 
Mintel research reveals nearly half (49 per cent) of all adults have attended at least one part of a wedding in the last three years and a further 14 per cent of all adults have attended a hen or stag party during the same timeframe.
 
“As wedding celebrations have become more extravagant affairs in recent years, the various costs that guests incur have also increased. Today’s wedding guests are not only forking out on gifts, but in many cases also spending on new outfits, travel and accommodation. Hen and stag parties have also become big business, morphing from what was traditionally a night out with friends into fully fledged, multi-day celebrations in their own right. The rising cost of stag and hen parties reflects the increasing breadth of activities groups look to include in their celebration, ranging from afternoon tea and wine tasting experiences to spa weekends abroad,” says Jack Duckett, senior consumer lifestyles analyst at Mintel. 
 
While men are more likely to spend money on looking the part, Mintel research shows they are less generous in the gift department. Women spent an average of £79.30 for a gift they gave at the last wedding they attended, compared to £71.82 spent by male gift givers. On the other hand, it seems a wedding tipple is top priority for male guests who spend an average of £37.96 on drinks compared to the £23.21 that women spend.


 
 
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